News

Spark Talks: IoT Podcast

What are the biggest challenges for Internet of Things (IoT) companies in terms of public relations: viability, security, lack of consumer education? How does big data play a part in PR and marketing for IoT companies, since they have so much information on their customers? What’s in store for IoT’s future? And do IoT products actually make your life easier?

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#MeasureForSuccess: 3 Categories of Metrics to Show the True Success of PR

Everyone in marketing (I hope) will agree that measurement has value. But from a measurement perspective, why does PR receive special treatment from other marketing departments? When asked to show the performance of PR, many professionals present share of voice (SOV), impressions, unique monthly visitors –

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Do you know your Narrative?

Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.” If you’re looking to join the ranks of those successful brands, follow these steps:

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Affordable Supersonic Flight on the Horizon: Boom Unveils XB-1 Supersonic Demonstrator

Yesterday, Boom Technology unveiled the XB-1 Supersonic Demonstrator, a subscale prototype of the Boom supersonic passenger airliner. On display for the first time ever at Boom’s Hangar 14 at Centennial Airport, the XB-1, nicknamed “Baby Boom,” was be unveiled this evening at an exclusive VIP event for airline and aerospace executives and media, coordinated by Spark. The XB-1 is the world’s fastest civil aircraft ever made, and it will demonstrate in flight the key technologies for affordable supersonic travel.

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Integrated Marketing: A Primer

You’ve probably heard a phrase that a lot of agencies are using nowadays to describe their capabilities: integrated marketing. What is integrated marketing? How does it differ from offering a host of marketing oriented services loosely tied together?

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PR vs. Creative: Rivalry or Synergy?

Creative work: Does it have a place in a PR agency? Is the question really “PR vs. Creative” at all? Once an agency becomes integrated — offering a variety of services beyond traditional PR — creativity takes a starring role alongside its companions from marketing to media relations.

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Re-thinking how to measure PR success

September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement.

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Event Planning and Media Tour Send Cobalt Private Aircraft Soaring

Cobalt CEO and founder David Loury came to Spark with the goal of launching his first private aircraft: the Valkyrie. As a new entrant in the highly competitive aviation space with an unknown CEO in Silicon Valley, the company had a huge awareness obstacle to overcome in order to inspire people to buy the Valkyrie, a futuristic aircraft priced at $699,000.

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Agile Narrative ™ Episode 2 dives into design thinking

How can you harness design thinking in order to develop your brand’s narrative? Host Walter Kuhn, Spark’s Creative Director, interviews Toby Trevarthen, Spark’s Chief Narrative Officer and Tim Donovan, Executive Narrative Strategist, to discover how design thinking influences the Agile Narrative methodology and how it can benefit companies across all industries in ways beyond product development.

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Cassia Hub Product Launch: Integrated Marketing Communications in Action

Challenge

Cassia Networks came to Sparkpr in October 2015 to announce their product, the Cassia Hub, at CES 2016. The Cassia Hub is a Bluetooth router that can connect up to 22 devices with an extended range of up to 1,000 feet.

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