May 8, 2017
Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative.
May 4, 2017
We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry’s new song, the newest spokesperson for Sketchers, and Juicero’s Juice as a Service.
May 1, 2017
Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers?
April 24, 2017
Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple "yes" and runs through the latest examples of CEOs blending their personal branding with their companies' brands, usually for the worse.
April 18, 2017
We’re usually all about San Francisco and Silicon Valley in these Spark Talks podcasts but this time we’re putting the spotlight on Los Angeles, an exploding tech hub with tons of startups getting founded and big companies moving in.
April 11, 2017
This episode of Agile Narrative dives into the relationship between travel and Narrative as well as several real life success stories. How does traveling to foreign countries help develop your perception of a place?
April 10, 2017
You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest.
March 27, 2017
Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical?
March 20, 2017
Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.
March 13, 2017
Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST).