News

September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement.

Cobalt CEO and founder David Loury came to Spark with the goal of launching his first private aircraft: the Valkyrie. As a new entrant in the highly competitive aviation space with an unknown CEO in Silicon Valley, the company had a huge awareness obstacle to overcome in order to inspire people to buy the Valkyrie, a futuristic aircraft priced at $699,000.

How can you harness design thinking in order to develop your brand’s narrative? Host Walter Kuhn, Spark’s Creative Director, interviews Toby Trevarthen, Spark’s Chief Narrative Officer and Tim Donovan, Executive Narrative Strategist, to discover how design thinking influences the Agile Narrative methodology and how it can benefit companies across all industries in ways beyond product development.

Challenge

Cassia Networks came to Sparkpr in October 2015 to announce their product, the Cassia Hub, at CES 2016. The Cassia Hub is a Bluetooth router that can connect up to 22 devices with an extended range of up to 1,000 feet.

We spend a lot of time at Spark researching and deliberating the most effective platforms to distribute content. We put thought into what channels make the most sense for our clients, and spend some time experimenting with ways to get our own Spark messages out.