March 26, 2018
Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.
Blockchain: The Next Dot Com Boom or Modern Gold Rush? Learnings from The Truth Machine: The Blockchain and the Future of Everything
March 15, 2018
Trust is one of the most fundamental currencies when it comes to — well, everything. The absence of trust slows processes and promotes suspicion, often leading to failure — a nightmare for any business or relationship.
December 26, 2017
As we reflect on our company’s progress this year and a company that has for almost 20 years sat at the forefront of digital transformation, we cannot help but notice the impact that crypto and blockchain technology has had on our company.
December 19, 2017
In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry?
October 23, 2017
A difference in opinion has been growing between whether tokens issued on the blockchain during a token sale should primarily hold monetary value like a currency (security tokens) or provide a unit of service to their holders (utility tokens). Read more about the differences in this blog post.
September 6, 2017
In today’s world, consumers increasingly vote with their wallet – choosing companies they respect and chose to support over companies that do not align with their world view. In a recent article, “Competing on Social Purpose,” the Harvard Business Review provided an excellent overview of what sets great consumer companies’ outward story apart from the rest, and strategies for growing a brand that matters.
August 22, 2017
With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation.
August 14, 2017
86% of marketers1 have used influencer marketing to move beyond corporate speak and build a more authentic brand. However, as influencer marketing gets more and more popular, a less-effective transactional approach to the method is on the rise.
August 7, 2017
Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam.
August 1, 2017
When Compcoin came to Spark, the company sought a brand refresh to pair with its upcoming token launch. The AI-powered trading platform had existed for years as Fintech Investment Group, a commodity advisory firm.