News

Snapchat: Is it for everyone? As companies continue to refine their understanding of the social media channel and how it can help their brands, the world has seen many mistakes and misuses of the platform. Spark’s resident Snapchat and PR experts break down what has gone wrong and how brands should use this tool to grow their following and their business.

Thousands of presenters. Over a hundred thousand attendees. CES just keeps growing and 2017 broke records. Learn about the major trends from security to augmented reality and how they compare to last year’s show from Account Manager Cristina Dunning in this podcast.

To kick off the exciting CES week in style, Spark hosted its annual CES party “Sparkle and Spirits” on Wednesday night in the Mirage to tremendous applause from media and our participating clients alike, including Brilliant Home, Endless, Otto, VivaLink, Waves and SetApp/MacPaw.

We marketing and PR professionals saw a lot in 2016: Apple’s fight with the government over privacy, Twitter’s potential sale, and don’t even get us started on the presidential election. After taking it all in, we have some ideas about what might come next for marketing and PR. Here’s what some of Spark’s experts have to say:

What are the biggest challenges for Internet of Things (IoT) companies in terms of public relations: viability, security, lack of consumer education? How does big data play a part in PR and marketing for IoT companies, since they have so much information on their customers? What’s in store for IoT’s future? And do IoT products actually make your life easier?

Everyone in marketing (I hope) will agree that measurement has value. But from a measurement perspective, why does PR receive special treatment from other marketing departments? When asked to show the performance of PR, many professionals present share of voice (SOV), impressions, unique monthly visitors –

Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.” If you’re looking to join the ranks of those successful brands, follow these steps:

Yesterday, Boom Technology unveiled the XB-1 Supersonic Demonstrator, a subscale prototype of the Boom supersonic passenger airliner. On display for the first time ever at Boom’s Hangar 14 at Centennial Airport, the XB-1, nicknamed “Baby Boom,” was be unveiled this evening at an exclusive VIP event for airline and aerospace executives and media, coordinated by Spark. The XB-1 is the world’s fastest civil aircraft ever made, and it will demonstrate in flight the key technologies for affordable supersonic travel.

You’ve probably heard a phrase that a lot of agencies are using nowadays to describe their capabilities: integrated marketing. What is integrated marketing? How does it differ from offering a host of marketing oriented services loosely tied together?

Creative work: Does it have a place in a PR agency? Is the question really “PR vs. Creative” at all? Once an agency becomes integrated — offering a variety of services beyond traditional PR — creativity takes a starring role alongside its companions from marketing to media relations.