News

According to SimplyMeasured’s 2016 State of Social Marketing Annual Report, 61% of social marketers claim their greatest challenge is measuring ROI, and only 9% are able to quantify the revenue driven by social marketing.

Virtual Reality and Augmented Reality have hit the mainstream and are changing the way we experience things. But can you guess where the industry is headed? We tackle this idea in this episode of Spark Talks, along with many other—sometimes surprising—uses of VR and AR.

So, you’ve got an interview lined up, whether it be for print or screen, and you want to brush up on the best way to answer a journalist’s questions. Read these top 10 media interview tips to learn what to do and what to avoid while giving a media interview.

Picture the founder of an innovative small business pushing the construction industry forward. Her company creates products and services that harness technology to make operations more efficient. She is talking to an investor who recently funded the company and has meetings with clients and vendors throughout the day full of presentations and complex problem-solving.

Today we are announcing Sparkchain, a unique team of highly trained and impassioned specialists focused on the emerging technologies in the cryptocurrency and blockchain markets. We believe that these new technologies will form the foundation of the next significant chapter in the evolution of the internet.

Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company.

Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative.

We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry’s new song, the newest spokesperson for Sketchers, and Juicero’s Juice as a Service.

Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers?

Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple "yes" and runs through the latest examples of CEOs blending their personal branding with their companies' brands, usually for the worse.