News

Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.

Natalie Colby leads Sparkpr’s South Africa office as a social media specialist. She has identified best practices for creating successful social media strategies in the modern era. In this blog, she explores these steps to success by detailing successful campaigns that greatly impacted previous Sparkpr clients.

Tim Turpin, Spark’s VC practice group leader since 2007, has observed a positive new trend in this industry: VCs are evolving their models to have greater social and/or environmental impact. In this blog, the first in a series, he explores this trend and explains the impetus behind it.

We’re back from our annual pilgrimage to CES, having survived the crowds, the travel headaches, the driverless Lyft surge pricing - and we learned a lot. Each year, CES reveals a treasure trove of better-and-better gadgets, proofs of concepts, and eye-popping innovations that make us rethink our world.

CES is a who’s-who in tech and innovation showcasing the world’s smartest minds and coolest gadgets, featuring the latest products from big brands to startups. There’s something for everyone, from gaming to auto, home to office, and lots of robots in between.