May 8, 2020
How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.
April 9, 2020
Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?
March 31, 2020
These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.
March 12, 2020
Natalie Colby leads Sparkpr’s South Africa office as a social media specialist. She has identified best practices for creating successful social media strategies in the modern era. In this blog, she explores these steps to success by detailing successful campaigns that greatly impacted previous Sparkpr clients.
February 26, 2020
Tim Turpin, Spark’s VC practice group leader since 2007, has observed a positive new trend in this industry: VCs are evolving their models to have greater social and/or environmental impact. In this blog, the first in a series, he explores this trend and explains the impetus behind it.
January 20, 2020
We’re back from our annual pilgrimage to CES, having survived the crowds, the travel headaches, the driverless Lyft surge pricing - and we learned a lot. Each year, CES reveals a treasure trove of better-and-better gadgets, proofs of concepts, and eye-popping innovations that make us rethink our world.
January 3, 2020
CES is a who’s-who in tech and innovation showcasing the world’s smartest minds and coolest gadgets, featuring the latest products from big brands to startups. There’s something for everyone, from gaming to auto, home to office, and lots of robots in between.
August 15, 2019
As both our San Francisco and New York offices continue to grow, our new hires put a spark in our step. We'd like to extend a warm welcome to our two newest team members.
August 12, 2019
We don’t want to toot our own horn but - toot, toot! Our team has tremendous talent that’s based on ability (not just seniority), which is why internal promotions are happening!
August 9, 2019
Core Values act as the North Star for your content strategy. They help provide clarity and specificity over what topics to post about so that you can better align yourself and your company/brand with your target customers. Instead of wondering what to post about, you can navigate the fast-paced world with ease by focusing