News

Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers?

Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple “yes”

We’re usually all about San Francisco and Silicon Valley in these Spark Talks podcasts but this time we’re putting the spotlight on Los Angeles, an exploding tech hub with tons of startups getting founded and big companies moving in.

This episode of Agile Narrative dives into the relationship between travel and Narrative as well as several real life success stories. How does traveling to foreign countries help develop your perception of a place?

You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest.

Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical?

Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.

Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST).

Wearables: What will those bands on our wrists look like in a few years? In this podcast, Herbie Calves, CMO of client Link AKC (which produces a smart collar for dogs) and Jeff Koo, Vice President and resident IoT expert at Spark, get into where wearables are headed (the maturing of wearables) and try to make deeper meaning out of the data we get from our Fitbits and Smart Watches.

Getting ready to launch a new product? Maybe this is your first time or maybe you are ready to learn from your last launch and improve this time around for better results.