News

From Logo to Launch: The Compcoin Brand Refresh

When Compcoin came to Spark, the company sought a brand refresh to pair with its upcoming token launch. The AI-powered trading platform had existed for years as Fintech Investment Group, a commodity advisory firm.

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How Autonomous Vehicles Will Change Marketing Forever

As on-demand and subscription-based services rise, we own less and less. After giving up our DVDs for Netflix and our CDs for Spotify, are cars next? While many of us begin to acquiesce ownership of vehicles for ride-sharing and give up the classic driving experience to artificial intelligence, the way cars and other products are sold is changing drastically.

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How to Podcast for Brands – 5 Advanced Tips

So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting journey.

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3 Big Changes Affecting the Gaming Industry Right Now

Games and interactive media are changing in some pretty big ways. From players to creators and media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before.

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Man Pays $26 Million Dollars for Pizza Delivery: Why Blockchain Matters to You

In today’s parlance, this headline would probably be considered high quality fake news. It does, however, have some accurate underpinnings and is an eye-opening example of the emerging power of the blockchain and why blockchain matters.

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3 Major Themes at E3 2017

This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games.

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Developers Weigh in on the Future of Gaming

What does the future of gaming hold, in terms of how we communicate with each other and how we interact with media? In this episode of Spark Talks, two video game producers / developers give their take on how interactive media influences us at work, at play, and while learning about our world.

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How to Measure the ROI of Social Media Marketing

According to SimplyMeasured’s 2016 State of Social Marketing Annual Report, 61% of social marketers claim their greatest challenge is measuring ROI, and only 9% are able to quantify the revenue driven by social marketing.

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Virtual Reality: Where We’ve Been, Where We’re Going

Virtual Reality and Augmented Reality have hit the mainstream and are changing the way we experience things. But can you guess where the industry is headed? We tackle this idea in this episode of Spark Talks, along with many other—sometimes surprising—uses of VR and AR.

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Top 10 Media Interview Tips: What to Do and What to Avoid

So, you’ve got an interview lined up, whether it be for print or screen, and you want to brush up on the best way to answer a journalist’s questions. Read these top 10 media interview tips to learn what to do and what to avoid while giving a media interview.

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