News

86% of marketers1 have used influencer marketing to move beyond corporate speak and build a more authentic brand. However, as influencer marketing gets more and more popular, a less-effective transactional approach to the method is on the rise.

Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam.

When Compcoin came to Spark, the company sought a brand refresh to pair with its upcoming token launch. The AI-powered trading platform had existed for years as Fintech Investment Group, a commodity advisory firm.

As on-demand and subscription-based services rise, we own less and less. After giving up our DVDs for Netflix and our CDs for Spotify, are cars next? While many of us begin to acquiesce ownership of vehicles for ride-sharing and give up the classic driving experience to artificial intelligence, the way cars and other products are sold is changing drastically.

So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting journey.

Games and interactive media are changing in some pretty big ways. From players to creators and media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before.

In today’s parlance, this headline would probably be considered high quality fake news. It does, however, have some accurate underpinnings and is an eye-opening example of the emerging power of the blockchain and why blockchain matters.

This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games.

What does the future of gaming hold, in terms of how we communicate with each other and how we interact with media? In this episode of Spark Talks, two video game producers / developers give their take on how interactive media influences us at work, at play, and while learning about our world.

According to SimplyMeasured’s 2016 State of Social Marketing Annual Report, 61% of social marketers claim their greatest challenge is measuring ROI, and only 9% are able to quantify the revenue driven by social marketing.