4 Focus Areas for Cryptocurrency Marketing

4 Focus Areas for Cryptocurrency Marketing

With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation. While the fundamentals of messaging still apply, the complexity of cryptocurrencies requires focus on these four areas of marketing.

More Specific Audience Segmentation

Buying a cryptocurrency token does not give the purchaser any stake in the company. Instead, different coins bestow different benefits. Some provide bandwidth on an operating system while others allow access to sophisticated foreign exchange algorithms, and still others do even more. Attracting investors who care about your token’s purpose means paying particular attention to your potential customers—sometimes defying traditional buyer personas—and the channels where they congregate. For example, a token that gives bandwidth privileges to a developer attracts a particular kind of audience. A token that gives access to a foreign exchange algorithm attracts a different kind of investor. Sometimes, your audience may not even come from an investment or cryptocurrency background, as is the case with decentralized betting platforms. In this case, potential customers also come from the world of sports betting and may have different behaviors.

Learn about the other three focus areas by reading the full article at Sparkchain.

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Blockchain

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SparkPR - Consumer

Consumer

Our office is littered with the newest tech gadgets, and we’re adept at looking at ways that consumers engage with brands to drive the adoption of things they’ve never seen or experienced before.

SparkPR - Enterprise

Enterprise

We’re already sitting wherever you’re placed in the enterprise technology landscape: ERP, SaaS, security, big data, AI, etc. Between corporate communications, public relations, and integrated marketing, we can help your business thrive in an increasingly complex world.

SparkPR - Financial

FinTech & Financial

The union of capital and code has driven an incredible amount of disruption over the last few decades. We absorb, fine tune and differentiate the message through events, content programs and targeted media relations, elevating the intellectual capital of both well-known and yet to be discovered minds who fund the entrepreneurs of tomorrow.

SparkPR - Emerging Tech

Emerging Tech

Spark has worked with the startups, executives, and enterprises that brought about the new technologies and services that changed way we all live over the past 20 years. While the last two decades have certainly been exciting, it’s never been more important to find the right audience and narrative to illustrate how your story will transform the world and improve the human experience.