Category: Technology

Virtual Reality: Where We’ve Been, Where We’re Going

Virtual Reality and Augmented Reality have hit the mainstream and are changing the way we experience things. But can you guess where the industry is headed? We tackle this idea in this episode of Spark Talks, along with many other—sometimes surprising—uses of VR and AR.

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The Rise of Startups Outside of Tech Hubs

Picture the founder of an innovative small business pushing the construction industry forward. Her company creates products and services that harness technology to make operations more efficient. She is talking to an investor who recently funded the company and has meetings with clients and vendors throughout the day full of presentations and complex problem-solving.

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Podcast As A Service: Cyborgs, Sneakers, and Juice As A Service

We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry’s new song, the newest spokesperson for Sketchers, and Juicero’s Juice as a Service.

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Rise of the Los Angeles Tech Hub: Move Over, Silicon Valley!

We’re usually all about San Francisco and Silicon Valley in these Spark Talks podcasts but this time we’re putting the spotlight on Los Angeles, an exploding tech hub with tons of startups getting founded and big companies moving in.

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8 Marketing and PR Tools We Love

Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.

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The Maturing of Wearables: Addressing What Really Matters

Wearables: What will those bands on our wrists look like in a few years? In this podcast, Herbie Calves, CMO of client Link AKC (which produces a smart collar for dogs) and Jeff Koo, Vice President and resident IoT expert at Spark, get into where wearables are headed (the maturing of wearables) and try to make deeper meaning out of the data we get from our Fitbits and Smart Watches.

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Evolution of Advertising: Rise of the Bots

Would you take shopping recommendations from a chatbot? Startups like Radbots are using artificial intelligence to turn targeted advertising into a positive experience. Join the founders of Radbots in this podcast to learn about the future of advertising and chatbots as well as how to use them to reach your company’s audience.

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So Many Robots! …And More CES 2017 Trends

Thousands of presenters. Over a hundred thousand attendees. CES just keeps growing and 2017 broke records. Learn about the major trends from security to augmented reality and how they compare to last year’s show from Account Manager Cristina Dunning in this podcast.

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What’s Next in Marketing in 2017? (5 areas of predictions)

We marketing and PR professionals saw a lot in 2016: Apple’s fight with the government over privacy, Twitter’s potential sale, and don’t even get us started on the presidential election. After taking it all in, we have some ideas about what might come next for marketing and PR. Here’s what some of Spark’s experts have to say:

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Spark Talks: IoT Podcast

What are the biggest challenges for Internet of Things (IoT) companies in terms of public relations: viability, security, lack of consumer education? How does big data play a part in PR and marketing for IoT companies, since they have so much information on their customers? What’s in store for IoT’s future? And do IoT products actually make your life easier?

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