Category: Technology

From Blockchain to Bots: 2017 Technology Trends That Will Influence 2018

In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry?

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4 Top Blockchain Trends: Learnings from Block-Con

A difference in opinion has been growing between whether tokens issued on the blockchain during a token sale should primarily hold monetary value like a currency (security tokens) or provide a unit of service to their holders (utility tokens). Read more about the differences in this blog post.

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Why the Time Has Come to Market a VC Firm with Purpose

In today’s world, consumers increasingly vote with their wallet – choosing companies they respect and chose to support over companies that do not align with their world view. In a recent article, “Competing on Social Purpose,” the Harvard Business Review provided an excellent overview of what sets great consumer companies’ outward story apart from the rest, and strategies for growing a brand that matters.

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4 Focus Areas for Cryptocurrency Marketing

With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation.

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How Autonomous Vehicles Will Change Marketing Forever

As on-demand and subscription-based services rise, we own less and less.

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How to Podcast for Brands – 5 Advanced Tips

So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting journey.

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3 Big Changes Affecting the Gaming Industry Right Now

Games and interactive media are changing in some pretty big ways. From players to creators and media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before.

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Man Pays $26 Million Dollars for Pizza Delivery: Why Blockchain Matters to You

In today’s parlance, this headline would probably be considered high quality fake news. It does, however, have some accurate underpinnings and is an eye-opening example of the emerging power of the blockchain and why blockchain matters.

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3 Major Themes at E3 2017

This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games.

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Developers Weigh in on the Future of Gaming

What does the future of gaming hold, in terms of how we communicate with each other and how we interact with media? In this episode of Spark Talks, two video game producers / developers give their take on how interactive media influences us at work, at play, and while learning about our world.

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