Category: Technology

There’s been an explosion of data in the last few years, so much so that it’s become difficult for companies to keep up. In order to make the best data-driven decisions possible, useful data needs to be sorted out from the junk. That’s where companies like Sigma Computing come in.

Account executive Madison Zlotolow knows that video is a powerful tool to amplify your brand. Here, she shares her best practices to build a compelling video campaign.

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

Natalie Colby leads Sparkpr’s South Africa office as a social media specialist. She has identified best practices for creating successful social media strategies in the modern era. In this blog, she explores these steps to success by detailing successful campaigns that greatly impacted previous Sparkpr clients.

Spark has accomplished a lot over the past two decades as an international PR and Marketing agency – from helping to launch nearly a thousand technology companies to assisting in close to twenty billion dollars in exits –, but ask Co-founder Donna Burke or CEO Alan Soucy what they’re most proud of and their answer is identical: the people.

As we reflect on our company’s progress this year and a company that has for almost 20 years sat at the forefront of digital transformation, we cannot help but notice the impact that crypto and blockchain technology has had on our company.