Category: Technology

Curious About Cryptocurrencies & Blockchains? Start Here. (Part I)

While cryptocurrency is still evolving, it has clearly moved beyond the point of being merely a passing trend.

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Meet Sparkpr

If you’re passionate about digital marketing and PR, and love exploring the worlds of fintech, crypto, and emerging tech, check out our career pages to learn how you can become part of the Sparkpr Team; https://sparkpr.com/careers/

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Sigma Co-Founder and CTO on the Current Data Gold Rush

There’s been an explosion of data in the last few years, so much so that it’s become difficult for companies to keep up. In order to make the best data-driven decisions possible, useful data needs to be sorted out from the junk. That’s where companies like Sigma Computing come in.

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Leverage Mobile Marketing’s Reach With Video!

Account executive Madison Zlotolow knows that video is a powerful tool to amplify your brand. Here, she shares her best practices to build a compelling video campaign.

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Forget Followers — How to Calculate Real ROI on Social Media

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

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Pause and Think: A 30-minute Exercise to Find the Right Comms Path Forward

Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.

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5 SEO Improvements to Increase Organic Traffic

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

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Sparkpr’s Tips for Focus and Clarity

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

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Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

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Social Media Strategy in the Modern Era

Natalie Colby leads Sparkpr’s South Africa office as a social media specialist. She has identified best practices for creating successful social media strategies in the modern era. In this blog, she explores these steps to success by detailing successful campaigns that greatly impacted previous Sparkpr clients.

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