Category: Technology

Leverage Mobile Marketing’s Reach With Video!

Account executive Madison Zlotolow knows that video is a powerful tool to amplify your brand. Here, she shares her best practices to build a compelling video campaign.

View Post

Forget Followers — How to Calculate Real ROI on Social Media

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

View Post

Pause and Think: A 30-minute Exercise to Find the Right Comms Path Forward

Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.

View Post

5 SEO Improvements to Drive Website Conversions

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

View Post

Sparkpr’s Tips for Focus and Clarity

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

View Post

Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

View Post

Social Media Strategy in the Modern Era

Natalie Colby leads Sparkpr’s South Africa office as a social media specialist. She has identified best practices for creating successful social media strategies in the modern era. In this blog, she explores these steps to success by detailing successful campaigns that greatly impacted previous Sparkpr clients.

View Post

Spark: An International PR and Marketing Agency 20 Years in the Making

 

Spark has accomplished a lot over the past two decades as an international PR and Marketing agency – from helping to launch nearly a thousand technology companies to assisting in close to twenty billion dollars in exits –, but ask Co-founder Donna Burke or CEO Alan Soucy what they’re most proud of and their answer is identical: the people.

View Post

Sparkpr 2017 – The Tipping Point For Blockchain

As we reflect on our company’s progress this year and a company that has for almost 20 years sat at the forefront of digital transformation, we cannot help but notice the impact that crypto and blockchain technology has had on our company.

View Post

From Blockchain to Bots: 2017 Technology Trends That Will Influence 2018

In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry?

View Post