Category: Strategic Insights

PR Measurement 101: Advancement

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a PR measurement program for any type of client.    

View Post

PR Measurement 101: Essentials

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write this PR Measurement 101 three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.    

View Post

PR Measurement 101: Principles

Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.    

View Post

From Blockchain to Bots: 2017 Technology Trends That Will Influence 2018

In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry?

View Post

How to Measure the ROI of Social Media Marketing

According to SimplyMeasured’s 2016 State of Social Marketing Annual Report, 61% of social marketers claim their greatest challenge is measuring ROI, and only 9% are able to quantify the revenue driven by social marketing.

View Post

#MeasureForSuccess: 3 Categories of Metrics to Show the True Success of PR

Everyone in marketing (I hope) will agree that measurement has value. But from a measurement perspective, why does PR receive special treatment from other marketing departments? When asked to show the performance of PR, many professionals present share of voice (SOV), impressions, unique monthly visitors –

View Post

Re-thinking how to measure PR success

September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement.

View Post