Blockchain: The Next Dot Com Boom or Modern Gold Rush? Learnings from The Truth Machine: The Blockchain and the Future of Everything

March 15, 2018 by Alan Soucy

Trust is one of the most fundamental currencies when it comes to — well, everything. The absence of trust slows processes and promotes suspicion, often leading to failure — a nightmare for any business or relationship. The growing buzz surrounding blockchain has ultimately turned into a conversation about the opportunities this technology presents for the future, and how it stands …

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sparkpr 2017 the tipping point for blockchain

Sparkpr 2017 – The Tipping Point For Blockchain

December 26, 2017 by Alan Soucy

As we reflect on our company’s progress this year and a company that has for almost 20 years sat at the forefront of digital transformation, we cannot help but notice the impact that crypto and blockchain technology has had on our company. As such, movement that demanded our attention early this year, appeared to be …

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2017 technology trends that will influence 2018

From Blockchain to Bots: 2017 Technology Trends That Will Influence 2018

December 19, 2017 by Alan Soucy

In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry? Here are some thoughts and predictions on technology trends from our experts at Spark. Alan Soucy, CEO One undeniable …

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4 Top Blockchain Trends

4 Top Blockchain Trends: Learnings from Block-Con

October 23, 2017 by Vanessa Zucker

A converted airplane hangar is not the first place one thinks of when thinking about blockchain technology. However, that is precisely where over a thousand entrepreneurs, investors, and industry enthusiasts gathered on a sunny October day in Santa Monica at Block Con to advance the conversation about cryptocurrency and blockchain. What emerged from these two …

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4 Focus Areas for Cryptocurrency Marketing

4 Focus Areas for Cryptocurrency Marketing

August 22, 2017 by Vanessa Zucker

With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation. While the fundamentals of messaging still apply, the complexity of cryptocurrencies requires focus on …

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How to Avoid Being Called a Scam

How to Avoid Being Called a Scam: 10 Tips Every Blockchain & Crypto Company Needs to Know

August 7, 2017 by Alexa Alioto

Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam. As the general public gets more informed about these technologies and regulations set in, the frequency of this assertion should decrease. Until then, check out this advice …

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Compcoin Brand Refresh

From Logo to Launch: The Compcoin Brand Refresh

August 1, 2017 by Spark

When Compcoin came to Spark, the company sought a brand refresh to pair with its upcoming token launch. The AI-powered trading platform had existed for years as Fintech Investment Group, a commodity advisory firm. However, the launch of this new digital token called for a comprehensive program that introduced the world to this cutting-edge technology through …

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Why Blockchain Matters to You

Man Pays $26 Million Dollars for Pizza Delivery: Why Blockchain Matters to You

June 20, 2017 by Alan Soucy

In today’s parlance, this headline would probably be considered high quality fake news. It does, however, have some accurate underpinnings and is an eye-opening example of the emerging power of the blockchain and why blockchain matters. In May of 2010, an early bitcoin supporter named Laszlo posted on a forum an offer to pay 10,000 …

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Introducing Sparkchain

Introducing Sparkchain – our dedicated team for cryptocurrency and blockchain markets

May 19, 2017 by Alan Soucy

Today we are announcing Sparkchain, a unique team of highly trained and impassioned specialists focused on the emerging technologies in the cryptocurrency and blockchain markets. We believe that these new technologies will form the foundation of the next significant chapter in the evolution of the internet. Yes, I said it. These technologies will be the …

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