Category: Social Media

Leverage Mobile Marketing’s Reach With Video!

Account executive Madison Zlotolow knows that video is a powerful tool to amplify your brand. Here, she shares her best practices to build a compelling video campaign.

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Forget Followers — How to Calculate Real ROI on Social Media

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

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Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

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Event Marketing: How to Replace the Face-to-Face

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?

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PR & Marketing Tips For Covid-19 and Beyond


Actions to Take, Tools to Use

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.

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Social Media Strategy in the Modern Era

Natalie Colby leads Sparkpr’s South Africa office as a social media specialist. She has identified best practices for creating successful social media strategies in the modern era. In this blog, she explores these steps to success by detailing successful campaigns that greatly impacted previous Sparkpr clients.

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From Blockchain to Bots: 2017 Technology Trends That Will Influence 2018

In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry?

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Influencer Marketing is Dead. Long Live Influencer Relations!

86% of marketers1 have used influencer marketing to move beyond corporate speak and build a more authentic brand. However, as influencer marketing gets more and more popular, a less-effective transactional approach to the method is on the rise.

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How to Measure the ROI of Social Media Marketing

According to SimplyMeasured’s 2016 State of Social Marketing Annual Report, 61% of social marketers claim their greatest challenge is measuring ROI, and only 9% are able to quantify the revenue driven by social marketing.

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6 Things to Remember While Launching a Product

Getting ready to launch a new product? Maybe this is your first time or maybe you are ready to learn from your last launch and improve this time around for better results.

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