NEWS

Company Narratives for Publishers & Entrepreneurs

Agile Narrative Episode 4: Company Narratives for Publishers & Entrepreneurs

May 8, 2017 by Toby Trevarthen

Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative. Share your entrepreneurial story and ask your questions about …

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Am I A Brand? Where personal & company branding collide

Am I A Brand? Where Personal & Company Branding Collide

April 24, 2017 by Marco Iannucci

Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple “yes” and runs through the latest examples of CEOs blending their personal branding with their companies’ brands, usually for the worse. Listen to …

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Agile Narrative Episode 3 Cover

Agile Narrative Episode 3: Travel, Strategy, and Exits

April 11, 2017 by Toby Trevarthen

This episode of Agile Narrative dives into the relationship between travel and Narrative as well as several real life success stories. How does traveling to foreign countries help develop your perception of a place? How does a company raise $39 million through Narrative development? The experts explain all of this and more in this podcast …

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what brands can learn from the pepsi ad debacle

What Brands Can Learn From the Pepsi Ad Debacle

April 10, 2017 by Marco Iannucci

You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest. At the end, she walks over to a stoic police man and gives him a Pepsi. Viewers went …

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goals objectives strategies tactics

Getting it Right: Differences Between Goals, Objectives, Strategies, and Tactics (GOST)

March 13, 2017 by Marco Iannucci

Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST). We relate these concepts back to marketing your business and even defining your brand strategy. Listen to …

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Do You Know Your Narrative

Do you know your Narrative?

November 21, 2016 by Toby Trevarthen

Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.” If you’re looking to join the ranks of those successful brands, follow these steps:...Read More

Developing Agile Narrative

Agile Narrative ™ Episode 2 dives into design thinking

August 16, 2016 by Toby Trevarthen

How can you harness design thinking in order to develop your brand’s narrative? Host Walter Kuhn, Spark’s Creative Director, interviews Toby Trevarthen, Spark’s Chief Narrative Officer and Tim Donovan, Executive Narrative Strategist, to discover how design thinking influences the Agile Narrative methodology and how it can benefit companies across all industries in ways beyond product …

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Spark This Channel Logo - developing agile narrative

Spark Launches New Podcast Series: Developing Agile Narrative ™

May 10, 2016 by Toby Trevarthen

We spend a lot of time at Spark researching and deliberating the most effective platforms to distribute content. We put thought into what channels make the most sense for our clients, and spend some time experimenting with ways to get our own Spark messages out. We recently took two big steps by launching both our …

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