Category: Marketing

Am I A Brand? Where Personal & Company Branding Collide

Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple "yes" and runs through the latest examples of CEOs blending their personal branding with their companies' brands, usually for the worse.

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4 Ways to Communicate Clearly to Get More Business

Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical?

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8 Marketing and PR Tools We Love

Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.

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6 Things to Remember While Launching a Product

Getting ready to launch a new product? Maybe this is your first time or maybe you are ready to learn from your last launch and improve this time around for better results.

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5 Tips to Get the Most Out of Your Agency Relationship

You’ve signed the contract and now you have your very own PR/Marketing agency at your fingertips. While you and your agency representative may both have some great ideas for getting attention on your company, you will want to get the most out of the projects you work on with the team. Follow these tips in order to get the most for your money:

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6 Tips for Choosing the Right Agency

You’ve made the leap: your executive team has finally decided to hire a PR and Marketing firm. How do you choose the perfect firm for your business, though? After all, there are thousands of agencies in the United States alone. Here are some tips to help you evaluate the agencies you consider along your PR and marketing journey:

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What’s Next in Marketing in 2017? (5 areas of predictions)

We marketing and PR professionals saw a lot in 2016: Apple’s fight with the government over privacy, Twitter’s potential sale, and don’t even get us started on the presidential election. After taking it all in, we have some ideas about what might come next for marketing and PR. Here’s what some of Spark’s experts have to say:

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Integrated Marketing: A Primer

You’ve probably heard a phrase that a lot of agencies are using nowadays to describe their capabilities: integrated marketing. What is integrated marketing? How does it differ from offering a host of marketing oriented services loosely tied together?

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