Category: Marketing

Account executive Madison Zlotolow knows that video is a powerful tool to amplify your brand. Here, she shares her best practices to build a compelling video campaign.

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.

Natalie Colby leads Sparkpr’s South Africa office as a social media specialist. She has identified best practices for creating successful social media strategies in the modern era. In this blog, she explores these steps to success by detailing successful campaigns that greatly impacted previous Sparkpr clients.

Core Values act as the North Star for your content strategy. They help provide clarity and specificity over what topics to post about so that you can better align yourself and your company/brand with your target customers. Instead of wondering what to post about, you can navigate the fast-paced world with ease by focusing