Category: Marketing

Spark: An International PR and Marketing Agency 20 Years in the Making

 

Spark has accomplished a lot over the past two decades as an international PR and Marketing agency – from helping to launch nearly a thousand technology companies to assisting in close to twenty billion dollars in exits –, but ask Co-founder Donna Burke or CEO Alan Soucy what they’re most proud of and their answer is identical: the people.

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From Blockchain to Bots: 2017 Technology Trends That Will Influence 2018

In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry?

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Why the Time Has Come to Market a VC Firm with Purpose

In today’s world, consumers increasingly vote with their wallet – choosing companies they respect and chose to support over companies that do not align with their world view. In a recent article, “Competing on Social Purpose,” the Harvard Business Review provided an excellent overview of what sets great consumer companies’ outward story apart from the rest, and strategies for growing a brand that matters.

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4 Focus Areas for Cryptocurrency Marketing

With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation.

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Influencer Marketing is Dead. Long Live Influencer Relations!

86% of marketers1 have used influencer marketing to move beyond corporate speak and build a more authentic brand. However, as influencer marketing gets more and more popular, a less-effective transactional approach to the method is on the rise.

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How to Avoid Being Called a Scam: 10 Tips Every Blockchain & Crypto Company Needs to Know

Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam.

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How Autonomous Vehicles Will Change Marketing Forever

As on-demand and subscription-based services rise, we own less and less. After giving up our DVDs for Netflix and our CDs for Spotify, are cars next? While many of us begin to acquiesce ownership of vehicles for ride-sharing and give up the classic driving experience to artificial intelligence, the way cars and other products are sold is changing drastically.

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The Rise of Startups Outside of Tech Hubs

Picture the founder of an innovative small business pushing the construction industry forward. Her company creates products and services that harness technology to make operations more efficient. She is talking to an investor who recently funded the company and has meetings with clients and vendors throughout the day full of presentations and complex problem-solving.

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The Future CEO is the CMO

Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company.

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Podcast As A Service: Cyborgs, Sneakers, and Juice As A Service

We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry’s new song, the newest spokesperson for Sketchers, and Juicero’s Juice as a Service.

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