Category: Advice

How to Start Podcasting for Brands

Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers?

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Am I A Brand? Where Personal & Company Branding Collide

Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple "yes" and runs through the latest examples of CEOs blending their personal branding with their companies' brands, usually for the worse.

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What Brands Can Learn From the Pepsi Ad Debacle

You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest.

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4 Ways to Communicate Clearly to Get More Business

Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical?

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8 Marketing and PR Tools We Love

Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.

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Getting it Right: Differences Between Goals, Objectives, Strategies, and Tactics (GOST)

Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST).

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6 Things to Remember While Launching a Product

Getting ready to launch a new product? Maybe this is your first time or maybe you are ready to learn from your last launch and improve this time around for better results.

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5 Tips to Get the Most Out of Your Agency Relationship

You’ve signed the contract and now you have your very own PR/Marketing agency at your fingertips. While you and your agency representative may both have some great ideas for getting attention on your company, you will want to get the most out of the projects you work on with the team. Follow these tips in order to get the most for your money:

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6 Tips for Choosing the Right Agency

You’ve made the leap: your executive team has finally decided to hire a PR and Marketing firm. How do you choose the perfect firm for your business, though? After all, there are thousands of agencies in the United States alone. Here are some tips to help you evaluate the agencies you consider along your PR and marketing journey:

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How Brands are Still Doing Snapchat Wrong (And Tips on How You Can Get It Right)

Snapchat: Is it for everyone? As companies continue to refine their understanding of the social media channel and how it can help their brands, the world has seen many mistakes and misuses of the platform. Spark’s resident Snapchat and PR experts break down what has gone wrong and how brands should use this tool to grow their following and their business.

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