How to Avoid Being Called a Scam: 10 Tips Every Blockchain & Crypto Company Needs to Know
August 7, 2017
Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam.
How to Podcast for Brands – 5 Advanced Tips
July 10, 2017
So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting journey.
3 Big Changes Affecting the Gaming Industry Right Now
June 26, 2017
Games and interactive media are changing in some pretty big ways. From players to creators and media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before.
How to Measure the ROI of Social Media Marketing
June 7, 2017
According to SimplyMeasured’s 2016 State of Social Marketing Annual Report, 61% of social marketers claim their greatest challenge is measuring ROI, and only 9% are able to quantify the revenue driven by social marketing.
Top 10 Media Interview Tips: What to Do and What to Avoid
May 30, 2017
So, you’ve got an interview lined up, whether it be for print or screen, and you want to brush up on the best way to answer a journalist’s questions. Read these top 10 media interview tips to learn what to do and what to avoid while giving a media interview.
How to Start Podcasting for Brands
May 1, 2017
Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers?
Am I A Brand? Where Personal & Company Branding Collide
April 24, 2017
Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple "yes" and runs through the latest examples of CEOs blending their personal branding with their companies' brands, usually for the worse.
What Brands Can Learn From the Pepsi Ad Debacle
April 10, 2017
You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest.
4 Ways to Communicate Clearly to Get More Business
March 27, 2017
Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical?
8 Marketing and PR Tools We Love
March 20, 2017
Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.