New rules for venture capital?
Evolving to impact: A trend to watch among VC firms this decade
February 26, 2020
Tim Turpin, Spark’s VC practice group leader since 2007, has observed a positive new trend in this industry: VCs are evolving their models to have greater social and/or environmental impact. In this blog, the first in a series, he explores this trend and explains the impetus behind it.
PR Measurement 101: Advancement
June 7, 2018
Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a PR measurement program for any type of client.
PR Measurement 101: Essentials
May 3, 2018
Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write this PR Measurement 101 three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.
PR Measurement 101: Principles
March 26, 2018
Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.
Why the Time Has Come to Market a VC Firm with Purpose
September 6, 2017
In today’s world, consumers increasingly vote with their wallet – choosing companies they respect and chose to support over companies that do not align with their world view. In a recent article, “Competing on Social Purpose,” the Harvard Business Review provided an excellent overview of what sets great consumer companies’ outward story apart from the rest, and strategies for growing a brand that matters.
4 Focus Areas for Cryptocurrency Marketing
August 22, 2017
With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation.
Influencer Marketing is Dead. Long Live Influencer Relations!
August 14, 2017
86% of marketers1 have used influencer marketing to move beyond corporate speak and build a more authentic brand. However, as influencer marketing gets more and more popular, a less-effective transactional approach to the method is on the rise.
How to Avoid Being Called a Scam: 10 Tips Every Blockchain & Crypto Company Needs to Know
August 7, 2017
Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam.
How to Podcast for Brands – 5 Advanced Tips
July 10, 2017
So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting journey.
3 Big Changes Affecting the Gaming Industry Right Now
June 26, 2017
Games and interactive media are changing in some pretty big ways. From players to creators and media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before.