Category: Advice

Tim Turpin, Spark’s VC practice group leader since 2007, has observed a positive new trend in this industry: VCs are evolving their models to have greater social and/or environmental impact. In this blog, the first in a series, he explores this trend and explains the impetus behind it.

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a PR measurement program for any type of client.    

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write this PR Measurement 101 three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.    

Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.    

In today’s world, consumers increasingly vote with their wallet – choosing companies they respect and chose to support over companies that do not align with their world view. In a recent article, “Competing on Social Purpose,” the Harvard Business Review provided an excellent overview of what sets great consumer companies’ outward story apart from the rest, and strategies for growing a brand that matters.

With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation.

86% of marketers1 have used influencer marketing to move beyond corporate speak and build a more authentic brand. However, as influencer marketing gets more and more popular, a less-effective transactional approach to the method is on the rise.

Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam.

So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting journey.

Games and interactive media are changing in some pretty big ways. From players to creators and media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before.