Category: Advice

Is Blogging Still a Thing?

Blogs are a great way to market your business without being too formal or “salesy.”The internet is overrun with blogs! We hear you, yawn! In order for your company’s blog to stand a chance in this already crowded space, you’ll need to keep your approach nimble and agile.

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5 Marketing Tips for a Successful SPAC

Few moments are as important in a corporate lifecycle as going public and we’ve never seen so many companies weigh IPOs vs. direct listings vs. SPACs.

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Leverage Mobile Marketing’s Reach With Video!

Account executive Madison Zlotolow knows that video is a powerful tool to amplify your brand. Here, she shares her best practices to build a compelling video campaign.

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United We Stand

We stand united with the millions of people who believe there is no place for social injustice.

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Forget Followers — How to Calculate Real ROI on Social Media

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

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Pause and Think: A 30-minute Exercise to Find the Right Comms Path Forward

Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.

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5 SEO Improvements to Increase Organic Traffic

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

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Sparkpr’s Tips for Focus and Clarity

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

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Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

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Event Marketing: How to Replace the Face-to-Face

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?

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