Agile Narrative ™ Episode 2 dives into design thinking
August 16, 2016 by Toby Trevarthen and Walter Kuhn
How can you harness design thinking in order to develop your brand’s narrative? Host Walter Kuhn, Spark’s Creative Director, interviews Toby Trevarthen, Spark’s Chief Narrative Officer and Tim Donovan, Executive Narrative Strategist, to discover how design thinking influences the Agile Narrative methodology and how it can benefit companies across all industries in ways beyond product development.
The group also talks about using a brand’s narrative as a roadmap, getting buy-in from everyone in your company, and more.
“Narrative gives people a reason to believe in a brand.” — Tim Donovan
“By the time [the CEOs] are done with [the Agile Narrative immersion], the comments usually range from ‘this is the best four hours we’ve ever spent’ to ‘I got way more out of this than I thought I would.’” — Toby Trevarthen
You can brush up on the basics by listening to episode one here.
Toby Trevarthen joined Spark in the new capacity of Chief Narrative Officer in 2015. In this role, Toby has co-created the agency’s innovative Agile Narrative™ framework. A fresh approach to narrative strategy and development, conversational white space and conversational IP.
Tim Donovan brings with him over 25 years of successful communications and brand strategy experience, having led teams at a variety of award-winning PR agencies and innovative B2B and B2C technology companies. His diverse background also includes international marketing for public telecommunications companies, founding of the first U13 social network and the development of a 6-step planning methodology designed to deliver optimal PR results. At Spark, Tim focuses on translating storytelling into tangible business results for enterprise technology companies.
Walter Kuhn has over 15 years experience in brand marketing strategy, advertising campaign strategy and content strategy for both national and global clients. He has concepted and executed integrated advertising campaigns including digital, social, mobile, broadcast, video content, trade show and, yes, even print ads for both B2C and B2B clients. He is passionate about building client relationships and holds both himself and his team to the highest of standards.