March 26, 2018
Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.
Blockchain: The Next Dot Com Boom or Modern Gold Rush? Learnings from The Truth Machine: The Blockchain and the Future of Everything
March 15, 2018
Trust is one of the most fundamental currencies when it comes to — well, everything. The absence of trust slows processes and promotes suspicion, often leading to failure — a nightmare for any business or relationship.