Monthly Archives: March 2018

PR Measurement 101: Principles

Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.    

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Blockchain: The Next Dot Com Boom or Modern Gold Rush? Learnings from The Truth Machine: The Blockchain and the Future of Everything

Trust is one of the most fundamental currencies when it comes to — well, everything. The absence of trust slows processes and promotes suspicion, often leading to failure — a nightmare for any business or relationship.

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