Top 10 Media Interview Tips: What to Do and What to Avoid
May 30, 2017
So, you’ve got an interview lined up, whether it be for print or screen, and you want to brush up on the best way to answer a journalist’s questions. Read these top 10 media interview tips to learn what to do and what to avoid while giving a media interview.
The Rise of Startups Outside of Tech Hubs
May 23, 2017
Picture the founder of an innovative small business pushing the construction industry forward. Her company creates products and services that harness technology to make operations more efficient. She is talking to an investor who recently funded the company and has meetings with clients and vendors throughout the day full of presentations and complex problem-solving.
Introducing Sparkchain – our dedicated team for cryptocurrency and blockchain markets
May 19, 2017
Today we are announcing Sparkchain, a unique team of highly trained and impassioned specialists focused on the emerging technologies in the cryptocurrency and blockchain markets. We believe that these new technologies will form the foundation of the next significant chapter in the evolution of the internet.
The Future CEO is the CMO
May 15, 2017
Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company.
Agile Narrative Episode 4: Company Narratives for Publishers & Entrepreneurs
May 8, 2017
Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative.
Podcast As A Service: Cyborgs, Sneakers, and Juice As A Service
May 4, 2017
We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry’s new song, the newest spokesperson for Sketchers, and Juicero’s Juice as a Service.
How to Start Podcasting for Brands
May 1, 2017
Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers?