Monthly Archives: March 2017

4 Ways to Communicate Clearly to Get More Business

Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical?

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8 Marketing and PR Tools We Love

Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.

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Getting it Right: Differences Between Goals, Objectives, Strategies, and Tactics (GOST)

Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST).

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The Maturing of Wearables: Addressing What Really Matters

Wearables: What will those bands on our wrists look like in a few years? In this podcast, Herbie Calves, CMO of client Link AKC (which produces a smart collar for dogs) and Jeff Koo, Vice President and resident IoT expert at Spark, get into where wearables are headed (the maturing of wearables) and try to make deeper meaning out of the data we get from our Fitbits and Smart Watches.

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