Monthly Archives: November 2016

Do you know your Narrative?

Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.” If you’re looking to join the ranks of those successful brands, follow these steps:

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Affordable Supersonic Flight on the Horizon: Boom Unveils XB-1 Supersonic Demonstrator

Yesterday, Boom Technology unveiled the XB-1 Supersonic Demonstrator, a subscale prototype of the Boom supersonic passenger airliner. On display for the first time ever at Boom’s Hangar 14 at Centennial Airport, the XB-1, nicknamed “Baby Boom,” was be unveiled this evening at an exclusive VIP event for airline and aerospace executives and media, coordinated by Spark. The XB-1 is the world’s fastest civil aircraft ever made, and it will demonstrate in flight the key technologies for affordable supersonic travel.

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Integrated Marketing: A Primer

You’ve probably heard a phrase that a lot of agencies are using nowadays to describe their capabilities: integrated marketing. What is integrated marketing? How does it differ from offering a host of marketing oriented services loosely tied together?

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