Blumberg Capital

Positioned leading FinTech investor with a splash at Money2020

Blumberg Capital - Positioned leading FinTech investor with a splash at Money2020

Challenge

Make a splash at Money2020 and position Blumberg Capital as a leading early stage FinTech investor.

Approach

  • Secure a speaking spot for David Blumberg at Money2020
  • Partner with another VC firm to hold party at the conference
  • Commission a FinTech focused survey to be released in conjunction with Money 20/20, The topic of the survey was Americans attitudes towards FinTech
  • Unveil the results of the survey through an exclusive offered to a leading publication
  • Develop press release with the key results and issue over wires after exclusive goes out
  • Amplify the results via social channels
  • Write byline based on results of the survey for placement in a tech publication
  • Schedule press meetings for the Blumberg team

Results

24 unique stories, highlights include:

  • Forbes, Laura Shin – Survey On Consumer Attitudes Toward Fintech Spells Trouble for Banks
  • CNBC, Harriet Taylor – How tech will transform the way we buy, borrow and sell
  • Secured byline placement in VentureBeat
  • Invited seven top reporters to attend the Blumberg Capital /Khosla Ventures Money 20/20 party
  • Secured three press meetings at the show