Case Study: Blumberg Capital

Money 20/20 Survey Campaign

Objective

Make a splash at Money2020 and position Blumberg Capital as a leading early stage FinTech investor

Strategy

•Secure a speaking spot for David Blumberg at Money2020
•Partner with another VC firm to hold party at the conference
•Commission a FinTech focused survey to be released in conjunction with Money 20/20, The topic of the survey was Americans attitudes towards FinTech
•Unveil the results of the survey through an exclusive offered to a leading publication
•Develop press release with the key results and issue over wires after exclusive goes out
•Amplify the results via social channels
•Write byline based on results of the survey for placement in a tech publication
•Schedule press meetings for the Blumberg team

Results

•24 unique stories, highlights include:
•Forbes, Laura Shin – Survey On Consumer Attitudes Toward Fintech Spells Trouble for Banks
•CNBC, Harriet Taylor – How tech will transform the way we buy, borrow and sell
•Secured byline placement in VentureBeat
•Invited seven top reporters to attend the Blumberg Capital /Khosla Ventures Money 20/20 party
•Secured three press meetings at the show