Blog

December 5th, 2016 by Stowe Boyd

As the channels of communication shift, and attention shifts from old forms into social and mobile contexts, corporate leaders are reevaluating how to stand out. One thing is clear: since time is being compressed by the pace of events, the value of understanding what is just over the horizon is rising exponentially. As a result, research that sheds light on the near future is increasing in value, and businesses can use that value shift if they invest in futures-leaning thought leadership efforts. … Read More

December 1st, 2016 by Stowe Boyd

A major trend in services companies is the rapid transition to project-based work, away from retainer-based models, and the bigger the company, the quicker the transition. This transition seems tightly linked to the need for greater agility and flexibility by services companies’ clients. … Read More

November 29th, 2016 by Spark

As Spark continues to transition towards a strategy, research, and integrated communications agency, distinguished researcher and futurist Stowe Boyd joins Spark as Head of Research. Boyd intends to work closely with Toby Trevarthen, Chief Narrative Officer, and with CEO Alan Soucy to direct company strategy to accommodate a deeper focus on research-driven activities.  … Read More

November 21st, 2016 by Tobin Trevarthen

Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.” If you’re looking to join the ranks of those successful brands, follow these steps: … Read More

November 16th, 2016 by Spark

Yesterday, Boom Technology unveiled the XB-1 Supersonic Demonstrator, a subscale prototype of the Boom supersonic passenger airliner. On display for the first time ever at Boom’s Hangar 14 at Centennial Airport, the XB-1, nicknamed “Baby Boom,” was be unveiled this evening at an exclusive VIP event for airline and aerospace executives and media, coordinated by Spark. The XB-1 is the world’s fastest civil aircraft ever made, and it will demonstrate in flight the key technologies for affordable supersonic travel. … Read More