Blog

January 16th, 2017 by Cristina Dunning, Vanessa Zucker

Thousands of presenters. Over a hundred thousand attendees. CES just keeps growing and 2017 broke records. Learn about the major trends from security to augmented reality and how they compare to last year’s show from Account Manager Cristina Dunning in this podcast. … Read More

January 12th, 2017 by Christa Fogleman

To kick off the exciting CES week in style, Spark hosted its annual CES party “Sparkle and Spirits” on Wednesday night in the Mirage to tremendous applause from media and our participating clients alike, including Brilliant Home, Endless, Otto, VivaLink, Waves and SetApp/MacPaw. … Read More

January 9th, 2017 by Spark

We marketing and PR professionals saw a lot in 2016: Apple’s fight with the government over privacy, Twitter’s potential sale, and don’t even get us started on the presidential election. After taking it all in, we have some ideas about what might come next for marketing and PR. Here’s what some of Spark’s experts have to say: … Read More

January 3rd, 2017 by Jeff Koo, Shane Jordan, Alex Romero-Wilson

What are the biggest challenges for Internet of Things (IoT) companies in terms of public relations: viability, security, lack of consumer education? How does big data play a part in PR and marketing for IoT companies, since they have so much information on their customers? What’s in store for IoT’s future? And do IoT products actually make your life easier? … Read More

December 22nd, 2016 by Alex Romero-Wilson, Shane Jordan, Vanessa Zucker

Barely-believable Santa “facts,” holiday shopping statistics, and the most popular toys from 1983 to 2016: It’s all here in Sexy Data episode 3: Holidata! Join ShanAlex and Vanessa to talk all things data this holiday season. … Read More