Practice Areas

Sparkpr’s client work is broken out into the following practice areas:

Venture Capital and Finance

Sparkpr’s VC team works with top-tier, national and regional firms. A comprehensive and strategic media relations program enables the VC firm to build its reputation, increase deal flow and support portfolio company needs.

Consumer

Sparkpr’s consumer team brings together a diverse background of experience working with major consumer brands and applies strong media relationships to increase brand awareness and drive consumer purchases.

Wireless and Communications

Sparkpr’s wireless practice has deep insight into the intricacies of the carrier, manufacturer, and application and content provider ecosystem that makes up this industry. Leveraging first-hand experience, Sparkpr effectively communicates effective messages to each audience within the ecosystem so each understands the unique value proposition that is pertinent to their business.

Enterprise

Sparkpr’s enterprise team understands the technology buying influence inside large enterprises and uses proven media and analyst relations skills to increase visibility and differentiate products to influence decision makers from the system administrator to the CIO.

Semiconductors and Components

Sparkpr’s semiconductor team elevates the “technology inside” message of Wi-Fi and GPU chip leaders and storage drive providers. We establish them as strategically relevant to the devices in which they are housed and the applications they fuel.

Open Source

Sparkpr is deeply rooted in the open source community and brings a unique view to the promotion and adoption of open source software. Our experience implementing open source community relations, traditional media and analyst programs, competitive depositioning and product launches gives clients a unique perspective inside this quickly evolving and non-traditional market.

Clean Tech

Sparkpr has done pioneering work for emerging companies in clean technology. We appreciate what it takes to change consumer behavior and have worked inside the growing ecosystem of new and established companies critical to making clean energy a reality.