News

Am I A Brand? Where personal & company branding collide

Am I A Brand? Where Personal & Company Branding Collide

April 24, 2017 by Marco Iannucci

Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple “yes” and runs through the latest examples of CEOs blending their personal branding with their companies’ brands, usually for the worse. Listen to …

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Rise of the Los Angeles Tech Hub

Rise of the Los Angeles Tech Hub: Move Over, Silicon Valley!

April 18, 2017 by Antonio Hicks

We’re usually all about San Francisco and Silicon Valley in these Spark Talks podcasts but this time we’re putting the spotlight on Los Angeles, an exploding tech hub with tons of startups getting founded and big companies moving in. Antonio Hicks, Senior Account Manager, who works on a lot of LA-based accounts and Rachel Kahn, Director …

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Agile Narrative Episode 3 Cover

Agile Narrative Episode 3: Travel, Strategy, and Exits

April 11, 2017 by Toby Trevarthen

This episode of Agile Narrative dives into the relationship between travel and Narrative as well as several real life success stories. How does traveling to foreign countries help develop your perception of a place? How does a company raise $39 million through Narrative development? The experts explain all of this and more in this podcast …

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what brands can learn from the pepsi ad debacle

What Brands Can Learn From the Pepsi Ad Debacle

April 10, 2017 by Marco Iannucci

You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest. At the end, she walks over to a stoic police man and gives him a Pepsi. Viewers went …

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communicate clearly cover

4 Ways to Communicate Clearly to Get More Business

March 27, 2017 by Vanessa Zucker

Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical? In the worlds of business and technology, this happens all too often. Too many of us …

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8 Marketing and PR Tools We Love

8 Marketing and PR Tools We Love

March 20, 2017 by Alexander Romero-Wilson

Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals. Take a look and consider asking your marketing and PR manager if they are using these marketing and PR tools …

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goals objectives strategies tactics

Getting it Right: Differences Between Goals, Objectives, Strategies, and Tactics (GOST)

March 13, 2017 by Marco Iannucci

Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST). We relate these concepts back to marketing your business and even defining your brand strategy. Listen to …

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maturing of wearables podcast

The Maturing of Wearables: Addressing What Really Matters

March 7, 2017 by Herbie Calves

Wearables: What will those bands on our wrists look like in a few years? In this podcast, Herbie Calves, CMO of client Link AKC (which produces a smart collar for dogs) and Jeff Koo, Vice President and resident IoT expert at Spark, get into where wearables are headed (the maturing of wearables) and try to make …

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6 things to remember while launching a product

6 Things to Remember While Launching a Product

February 27, 2017 by Spark

Getting ready to launch a new product? Maybe this is your first time or maybe you are ready to learn from your last launch and improve this time around for better results. Consider these tips on launching a product from our PR and marketing experts who have launched products from smart home devices to enterprise …

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5 Tips to Get the Most Out of Your Agency Relationship

February 13, 2017 by Jeff Koo

You’ve signed the contract and now you have your very own PR/Marketing agency at your fingertips. While you and your agency representative may both have some great ideas for getting attention on your company, you will want to get the most out of the projects you work on with the team. Follow these tips in order to get the most for your money:...Read More

6 tips for choosing the right agency

6 Tips for Choosing the Right Agency

February 6, 2017 by Vanessa Zucker

You’ve made the leap: your executive team has finally decided to hire a PR and Marketing firm. How do you choose the perfect firm for your business, though? After all, there are thousands of agencies in the United States alone. Here are some tips to help you evaluate the agencies you consider along your PR and marketing journey:...Read More

evolution of advertising rise of the bots

Evolution of Advertising: Rise of the Bots

January 30, 2017 by Dan Gailey

Would you take shopping recommendations from a chatbot? Startups like Radbots are using artificial intelligence to turn targeted advertising into a positive experience. Join the founders of Radbots in this podcast to learn about the future of advertising and chatbots as well as how to use them to reach your company's audience....Read More

How Brands are Still Doing Snapchat Wrong (And Tips on How You Can Get It Right)

January 23, 2017 by Adam Pryor

Snapchat: Is it for everyone? As companies continue to refine their understanding of the social media channel and how it can help their brands, the world has seen many mistakes and misuses of the platform. Spark’s resident Snapchat and PR experts break down what has gone wrong and how brands should use this tool to grow their following and their business....Read More

So Many Robots

So Many Robots! …And More CES 2017 Trends

January 16, 2017 by Vanessa Zucker

Thousands of presenters. Over a hundred thousand attendees. CES just keeps growing and 2017 broke records. Learn about the major trends from security to augmented reality and how they compare to last year’s show from Account Manager Cristina Dunning in this podcast....Read More

Sparkles and Spirits

CES 2017: Sparkles and Spirits Makes For Tremendous Success

January 12, 2017 by Christa Fogleman

To kick off the exciting CES week in style, Spark hosted its annual CES party “Sparkle and Spirits" on Wednesday night in the Mirage to tremendous applause from media and our participating clients alike, including Brilliant Home, Endless, Otto, VivaLink, Waves and SetApp/MacPaw....Read More

What's next in marketing 2017

What’s Next in Marketing in 2017? (5 areas of predictions)

January 9, 2017 by Spark

We marketing and PR professionals saw a lot in 2016: Apple’s fight with the government over privacy, Twitter’s potential sale, and don’t even get us started on the presidential election. After taking it all in, we have some ideas about what might come next for marketing and PR. Here’s what some of Spark’s experts have to say:...Read More

IOT Podcast Internet of Things

Spark Talks: IoT Podcast

January 3, 2017 by Alexander Romero-Wilson

What are the biggest challenges for Internet of Things (IoT) companies in terms of public relations: viability, security, lack of consumer education? How does big data play a part in PR and marketing for IoT companies, since they have so much information on their customers? What's in store for IoT's future? And do IoT products actually make your life easier?...Read More

Categories of Metrics

#MeasureForSuccess: 3 Categories of Metrics to Show the True Success of PR

December 12, 2016 by Alexander Romero-Wilson

Everyone in marketing (I hope) will agree that measurement has value. But from a measurement perspective, why does PR receive special treatment from other marketing departments? When asked to show the performance of PR, many professionals present share of voice (SOV), impressions, unique monthly visitors – all general awareness metrics. Very few PR professionals provide …

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Do You Know Your Narrative

Do you know your Narrative?

November 21, 2016 by Toby Trevarthen

Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.” If you’re looking to join the ranks of those successful brands, follow these steps:...Read More

Boom Supersonic Passenger Airplanes

Affordable Supersonic Flight on the Horizon: Boom Unveils XB-1 Supersonic Demonstrator

November 16, 2016 by Spark

Yesterday, Boom Technology unveiled the XB-1 Supersonic Demonstrator, a subscale prototype of the Boom supersonic passenger airliner. On display for the first time ever at Boom's Hangar 14 at Centennial Airport, the XB-1, nicknamed "Baby Boom," was be unveiled this evening at an exclusive VIP event for airline and aerospace executives and media, coordinated by Spark. The XB-1 is the world's fastest civil aircraft ever made, and it will demonstrate in flight the key technologies for affordable supersonic travel....Read More

integrated marketing primer

Integrated Marketing: A Primer

November 7, 2016 by Vanessa Zucker

You’ve probably heard a phrase that a lot of agencies are using nowadays to describe their capabilities: integrated marketing. What is integrated marketing? How does it differ from offering a host of marketing oriented services loosely tied together? Why are agencies going from specializing in one service (like PR) to offering other forms of marketing …

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Pr vs Creative

PR vs. Creative: Rivalry or Synergy?

October 17, 2016 by Heather Gore

Creative work: Does it have a place in a PR agency? Is the question really “PR vs. Creative” at all? Once an agency becomes integrated — offering a variety of services beyond traditional PR — creativity takes a starring role alongside its companions from marketing to media relations. But why would you get creative services from a PR company …

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SMART goals measure PR success

Re-thinking how to measure PR success

September 27, 2016 by Alexander Romero-Wilson

September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement. Even in today’s digital age with cross-device technologies, online-offline attribution and an overall industry emphasis on personalized marketing, PR measurement and the technology that supports it continues to …

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cobalt private aircraft

Event Planning and Media Tour Send Cobalt Private Aircraft Soaring

August 22, 2016 by Spark

Cobalt CEO and founder David Loury came to Spark with the goal of launching his first private aircraft: the Valkyrie. As a new entrant in the highly competitive aviation space with an unknown CEO in Silicon Valley, the company had a huge awareness obstacle to overcome in order to inspire people to buy the Valkyrie, …

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Developing Agile Narrative

Agile Narrative ™ Episode 2 dives into design thinking

August 16, 2016 by Toby Trevarthen

How can you harness design thinking in order to develop your brand’s narrative? Host Walter Kuhn, Spark’s Creative Director, interviews Toby Trevarthen, Spark’s Chief Narrative Officer and Tim Donovan, Executive Narrative Strategist, to discover how design thinking influences the Agile Narrative methodology and how it can benefit companies across all industries in ways beyond product …

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cassia hub

Cassia Hub Product Launch: Integrated Marketing Communications in Action

August 8, 2016 by Spark

Challenge Cassia Networks came to Sparkpr in October 2015 to announce their product, the Cassia Hub, at CES 2016. The Cassia Hub is a Bluetooth router that can connect up to 22 devices with an extended range of up to 1,000 feet. It was the first time the company introduced itself in the U.S. market. …

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Spark This Channel Logo - developing agile narrative

Spark Launches New Podcast Series: Developing Agile Narrative ™

May 10, 2016 by Toby Trevarthen

We spend a lot of time at Spark researching and deliberating the most effective platforms to distribute content. We put thought into what channels make the most sense for our clients, and spend some time experimenting with ways to get our own Spark messages out. We recently took two big steps by launching both our …

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