Attention PR pros: 5 tips to make the most of SXSW

Prepping for SXSW can be dizzying. And Spark knows that things can get a bit crazy once you hit the ground in Austin.

We Sparksters put our head’s together and came up with 5 tips to help you get through the week.

Follow @Sparkpr to get real-time tips, updates and all things “weird” from our team on the ground in Austin.



Sparkpr’s SXSW Tips for PR Pros

1. Your calendar becomes a unicorn. Go with the flow.

  • RSVP to as many parties as you can.
  • Make your itinerary once you are on the ground in Austin.
  • Commit to two events a day.

2. Be a business card vending machine. And Bump your phone plenty.

  • Organize your networking strategy beforehand.
  • Say “hi” to everyone you come across.
  • Always offer up your contact info.

3. Charge your phone during every shred of downtime.

  • Be on the lookout for charging stations and open plugs.
  • Be ruthless or be disconnected.

4. Just be friends with journalists: Party on instead of pitch off.

  • Journalists don’t want to get pitched while they are partying.
  • Engage with them as you would a friend and follow up later.

5. Use social media for all it’s worth. Document and interact.

  • Prepare a list of SXSW attendees that you want to meet.
  • Create a saved search of the #SXSW hashtag to follow the conversation.